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UX/UI: Noel Leeming Website

Noel Leeming approached me to redesign their e-commerce website using a modular, component based design method. I created multiple components that can be combined, exchanged, added, removed and rearranged to display a variety of content on their newly responsive website.

Noel Leeming is a successful department store whose site must be highly adaptable to accommodate a large variety of content and many very different types of products. I collaborated with Noel Leeming to discern the right hierarchy for each page, using many A/B tests to ensure we were making the right decisions.